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–Ana Teresa Fernández
Artist & Activist
Impact on Art & Environment

On the Horizon

Artist and activist Ana Teresa Fernández engaged Colectivo to create a global awareness campaign drawing communities around the world to engage with her art installation, On the Horizon. In support of public art events at locations around the world, Colectivo developed the installation's:

Services

  • Awareness Campaign

  • Brand Strategy

  • Film

  • Impact Report

  • Social Media

  • Website

  • Brand identity and communications campaign worldwide
  • Impact report
  • Photography
  • Print collateral
  • Social media
  • Video
  • Website
  • Documentary film

A brand awareness campaign
deploys a combination of media to inform, excite, educate, and engage.

2021
SAN FRANCISCO
CALIFORNIA
2021
TIJUANA
MEXICO
2022
MIAMI
FLORIDA
2022
HAVANA
CUBA

Colectivo followed On the Horizon to installation sites around the world, creating photography, video, print, and film to invite community engagement in public art events.

The tubes filled with sea water concretely represent expected sea level rise in the next 30 years, while inviting dancers, musicians, and community to engage with oceanic climate change in the realm of spirit and transcendence.

Nancy D. Kates,
producer/director, Regarding Susan Sontag

Documentary photography
‍is one of our most powerful tools for generating empathy and awareness.

Colectivo centered local artists participating in the installation as part of a brand campaign captured in photographs and deployed on the website and in social media.

Video tells a story that brings audiences from around the world together.

Anna Lucia López-Avedoy, Climate Kids Mexico Project Manager, Eunime.org
Playas de Tijuana, Mexico | November 20, 2021

To build momentum for each installation, Colectivo created ten short films of previous On the Horizon events around the world. Short videos are perfectly modularized for web and social media.

Documentary film gives an art installation new life in another medium.

Garnering critical acclaim, Colectivo’s documentary film extends the installation’s reach to hundreds of thousands of people worldwide.

High-profile press extends credibility, reach, and impact.

On the Horizon art installations have won accolades from major press outlets.

A New Climate—San Francisco, October 12, 2022
Oil spills, plastic, rising seas: artists invoke climate breakdown in San Francisco exhibition – in pictures, November 7, 2021
Set Against the Crashing Waves of the Pacific, a New Art Exhibition Takes On the Climate Crisis,
November 5, 2021
Automakers Start to Figure Out the Climate Future,
June 2, 2021
A beautiful, lyrical and sometimes mystical film about an artist’s response to climate change, On the Horizon asks viewers to grapple with rising sea levels by going toward the problem, not away from it, finding beauty and meaning in that process. Well done, Colectivo!

Nancy D. Kates,
producer/director, Regarding Susan Sontag

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