–Joseph Peters
HealthPATH Program Coordinator / Instructor
Impact on Human Resources

Alameda Health System

With the goal of lifting up the thousands of employees in its five-campus hospital system, Alameda Health System (AHS) engaged Colectivo to craft a human resources campaign, which included:


  • Story Bank

  • E-newsletter

  • Social Media

  • Podcasts

  • Creating a story bank
  • Publishing an employee newsletter
  • Developing a social media campaign

A story bank combines rich portrait photography with quotes and stories. 

“I’m surrounded by a great group of senior and expert nurses who are always willing to guide me to the next level.”

Susan L.
Registered Nurse, ICU

Colectivo leveraged the rich, customized story bank content for AHS to create newsletters and social media posts across internal and external platforms. 

Employee communications have the power to instill pride, increase retention, and draw high-profile recruits.

AHS employees from across the East Bay took pride in the photographs and quotes we assembled to document their experience and reposted them across social media.

Newsletters are a consistent and open channel of communications for one of the East Bay’s top ten largest employers.

Colectivo established an editorial calendar and a clear editorial platform for an employee newsletter designed to lift morale across the health system’s five campuses.
Imagine all the benefits of a large firm at a fraction of the cost. Then imagine a responsive and reliable team that delivers honest and stunning work.

Terry Lightfoot,
Director of Public Affairs and Community Engagement,
Alameda Health System

Bring your impact story to life.