Family Birthing Center
Impact on Maternal Health
Family Birthing Center, Alameda Health System
The Family Birthing Center engaged Colectivo for a comprehensive rebranding campaign designed to promote equity and access, supporting pregnant people and their healthcare providers, many of whom come from the same community. Our work for the Family Birthing Center included:
Services
Brand Strategy
Brand Collateral
Story Bank
Social Media
Website
- Crafting a new brand identity rooted in the needs of patients and providers
- Curating a rich story bank loaded with stories of mothers, families, doctors, and midwives
- Designing a new, user-centric, and accessible website focused on meeting patient needs across lines of class, education, and language
Brand strategy creates a unified identity across media
Brand Expression
Colectivo conducted industry analysis and stakeholder research to craft a brand foundation rooted in the core values of authenticity, trust, wellness, diversity, and community.
Story banks pair powerful images and videos with patient stories.
Story Bank
20 stories from women of diverse ages, ethnicities, and perspectives.
Mothers want to hear from other mothers. Colectivo’s documentary assets allow the Family Birthing Center’s website to let women’s voices be heard, cultivating authenticity and trust.
User-centered User Experience Design
Colectivo’s research informed our design of a mobile-friendly website that would serve women of all educational and class backgrounds with valuable and relevant information in multiple languages.
Healthcare providers told us that women wanted to be able to learn about their prospective providers easily, so we designed the Family Birthing Center’s first online staff directory, including areas of specialty and languages spoken.
Diversity, equity, and access were our touchstones for design, content, and functionality.
I am loving the unfolding of the new content through social media posts. Community Health Center Network clinics are letting us know that they have accessed our new website and are referring patients there. They are very complimentary.
Rachel Hogan, Director of Nursing, Alameda Health System
Bring your impact story to life.
