–Zhonnet Harper
Cancer Patient Navigator, Alameda Health System
Impact on Foundations

Alameda Health System Foundation

Foundations power critical work in the community. A powerful brand strategy will highlight their efforts and achievements, engage people in their mission, and inspire action. Alameda Health System Foundation (AHSF) engaged Colectivo to help tell their story more powerfully by:


  • Brand Identity

  • Impact Report

  • Story Bank

  • Website

  • Strategically positioning their work and overhauling their brand
  • Curating a rich trove of human impact stories and images (story bank)
  • Documenting their work in a powerful impact report
  • Showcasing their human impact online

A new brand strategy reimagines a brand from the bottom up.

Brand Expression

Inclusive, Authentic, Supportive, Celebratory, Bold and Feminine, Pro Moms and Families, Confident, Strong, Encouraging

Colectivo crafted a brand foundation rooted in AHSF's core values: authenticity, transparency, dignity, optimism, hope, family, community, equity, justice, empathy, compassion, wellness, honesty, accountability.

A story bank gives a foundation a concrete and uniquely vivid way to document its human impact.

Colectivo developed a rich trove of documentary photography and stories, featured on the foundation’s website and in its impact report.

A website can focus attention on the funding priorities of a foundation.

Colectivo used the website as a showcase for the many stories of the foundation’s human impact and reflected the new brand identity.

Colectivo was incredibly helpful in reimagining our brand, philanthropic strategy, and strategic priorities. They conducted a comprehensive and effective rebranding effort, telling our story through words, images, and videos to engage stakeholders in our mission and impact.

Michaela Hayes,
Vice President of Partnerships and Engagement,
Alameda Health System Foundation

Bring your impact story to life.